The Visual Storytelling Guide
for Sports Marketers

Sports teams are producing massive amounts of visual content. With so much competition out there, it can be hard to get your team’s voice heard by your fans. But with some creative thinking, you can be sure your fans not only pay attention to their favorite team during the game, but also share your team’s messages across the web.
 
With this Visual Storytelling Guide for Sports Marketers, we hope to give you the keys to success for creating, repurposing, and maximizing your content.
 
This ultimate visual storytelling guide for sports marketers includes tips for engaging your fans and improving workflow, ideas to steal from other teams, and stories to inspire your team. Scroll through to get everything from social media tips, metadata guidelines, digital asset management strategy and more.

 

GAMEDAY
Gameday Then & Now: Real-Time Sports Storytelling in the Digital Age
Sports photography is moving faster than ever. Fans expect to see high quality photos of a play on social media immediately. Gameday Then & Now: Real-Time Sports Storytelling in the Digital Age is packed with stunning sports photos, a timeline of major changes influencing pro sports storytelling, and behind the scenes videos with the experts.
 
SOCIAL MEDIA
7 Professional Sports Social Media Giants Share Their Social Media Secrets
 
DIGITAL ASSETS
5 Ways Professional Sports Teams Use Digital Asset Management
Teams that use digital asset management systems are able to eliminate common roadblocks and get content out to their audiences faster.
  1. Share photos to social media in real time
  2. Save time finding and sharing photos
  3. Power corporate sponsorships
 
SUPER BOWL
Video: How Super Bowl XLVII Made the Baltimore Ravens’ Workflow More Efficient
From sharing photos in the moment on social media to adding the right image to a post on their website, strong visual storytelling is critical to the Baltimore Ravens digital media strategy. “Our fans want to be in the moment with the players, and photography is a great way to be close to the players and get to know them,” says Ravens Digital Media Coordinator Erin Herbert. The Ravens use Libris to make sure images are always at their fingertips. Watch the video to see the view from the field and the press box at M&T Bank Stadium and find out how the team uses Libris to power their visual communications across platforms.
 
STEP-BY-STEP
A Step by Step Look at the Colorado Rockies Real-Time Social Media Workflow
Colorado Rockies #27 Trevor Story steps up to the plate. He swings, and hits it out of the park! He rounds the bases, circles home and high fives his teammates. Meanwhile, team photographer Matt Dirksen captures every frame. As the team celebrates, he hits two buttons on his camera. In seconds, his pictures of Story’s home run are up on social media, getting hundreds of likes and retweets.
 
RETURN ON INVESTMENT
The ROI of the Sacramento Kings’ Cloud-Based Visual Media Library
 
METADATA
Sample Metadata Policy Template
If you're organizing assets for your brand or organization, this template will give you a head start in setting up an effective metadata policy.
 
METADATA FOR YOU
How to Build a Metadata Policy for Your Organization’s Image Library
 

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The Visual Storytelling Guide
for Sports Marketers

Sports teams are producing massive amounts of visual content. With so much competition out there, it can be hard to get your team’s voice heard by your fans. But with some creative thinking, you can be sure your fans not only pay attention to their favorite team during the game, but also share your team’s messages across the web.
 
With this Visual Storytelling Guide for Sports Marketers, we hope to give you the keys to success for creating, repurposing, and maximizing your content.
 
This ultimate visual storytelling guide for sports marketers includes tips for engaging your fans and improving workflow, ideas to steal from other teams, and stories to inspire your team. Scroll through to get everything from social media tips, metadata guidelines, digital asset management strategy and more.
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Photo courtesy of Shawn Hubbard/Baltimore Ravens
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