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Every sports team is looking for innovative ways to engage their fans. Teams need to catch fans’ attention with real-time content during games and compelling stories in the off-season. The Sacramento Kings just launched a new brand and a new stadium. In March, the team was named the “Most Innovative Company in Sports” by Fast Company. And now, they’re sharing their secrets with you.

Join Sacramento Kings Creative Director Ryan Brijs for a Libris Visual Storytelling Webinar to find out how the Sacramento Kings engage fans with visual storytelling. Register now!


Photo courtesy of the Sacramento Kings
Photo courtesy of the Sacramento Kings



Behind the Scenes with the Sacramento Kings:

Tips and Tricks from the Most Innovative Company in Sports

About Ryan Brijs, Creative Director, Sacramento Kings:
Ryan Brijs knew from an early age that he either wanted to become a professional break dancer or work in advertising. He chose the latter, but has come to find that it requires him to be just as nimble. Ryan joined the Sacramento Kings in 2014 and was tasked with assembling an in-house creative team that functions similarly to the ad agency model. In three short seasons, he has managed to build a strong, award-winning team that is focused on pushing the Kings brand to the next level. Ryan played an integral role in the Sacramento Proud campaign and also in the rebrand of the Sacramento Kings identity, including the court and uniform designs. He was recently named “Ad Person of the Year” by the Sacramento Ad Club.
Photo courtesy of the Sacramento Kings
What You'll Takeaway:
  • How the team became the “Most Innovative Company in Sports” according to Fast Company
  • What their creative workflow is from creation to publish
  • Who is involved in every stage of a campaign
  • How the Kings use visual storytelling for everything from social media to sales

Watch now! 


Photo courtesy of the Sacramento Kings