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How Winning It All Revamped The Baltimore Ravens Visual Storytelling Strategy
Interactive Content
Creating interactive fan experiences requires digital content with visual media.
Fan Engagement
To engage fans on in real-time on social media, you need to score a touchdown when it comes to fast workflow.
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If your website is not speaking visually, you need to rethink its design.
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Mark Fraiser
Marketing Director at Company
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Susan Bone
Advertising Director at Agency
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James Cohen
Sales Manager at Brand
How A Championship Victory Led To Sweeping Change
When the Baltimore Ravens went to New Orleans for Super Bowl XLVII, they needed to find images quickly to post on social media, add to their website and share with reporters - but their photo database was only accessible from their office back in Baltimore. Missed opportunities and a frustrating image sharing workflow pushed the team to move their visual media library to the cloud - a change that opened up a world of opportunities for the team to use photos in a flash, no matter where they are.
Join the Baltimore Ravens Digital Media Coordinator Erin Herbert and PhotoShelter Content Marketing Manager Kristin Twiford for full coverage of why and how the organization needed to move to the cloud.
Erin Herbert,
Baltimore Ravens
PhotoShelter for Brands
How Winning It All Revamped the Ravens’ Visual Storytelling Strategy
